About Us

A Leader in Homebuilder
Business Intelligence Software

Founded in 2004, we began by guiding national homebuilders through the complexities of ERP software implementations. The more builders we helped and the more ERP solutions we implemented, the more we realized the wealth of ERP data available for analyzing and extracting operational insights. Companies just needed an easier way to access it. So, in 2009 we developed informXL, a software solution designed to help homebuilders better see their data for more informed business decision-making.

Fast forward to today, and our original vision has proven to be invaluable to the homebuilder community. The proliferation of industry data, both self-managed and in the cloud, is enabling builders to become true data-driven organizations. We see the data possibilities as limitless, and we strive to deliver solutions to help our customers turn their data into their greatest operational asset.

Through our expertise in visual analytics, dashboards, specialized reports, apps and integrations, informXL is your homebuilding data partner.

Meet the Team

Karen Hoffman

Human Resources

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Karen is a dedicated human resources executive with 18+ years of experience working in the homebuilding industry and excited to experience the technology side of the industry with the informXL group. Outside of work she looks forward to any travel that includes a hike or a walk on the beach and treasures every moment with family and friends. 

Don Liddell

Sr. Application Developer
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Don Liddell’s 20 years of software development experience ranges from developing programs for large utility companies to implementing identity management systems for smaller businesses. In his free time, Don spends time with his family in Arizona, where he has also built an engine or two and completed his fair share of home improvement projects.

Erin Morris

Director of Client Relations
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Erin Morris is the informXL Director of Client Relations. Her previous position included implementing enterprise-level systems and business management software for a top Builder 100 company. She is familiar with the realities of IT’s back-office while focusing on the needs of users. Erin enjoys running, college football, architecture, all things West Virginia, and above all, spending time with her husband, young children, and their dogs Steadman and Geno.

Blayne Parrish

Founder & Chairman
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Blayne Parrish leveraged his IT expertise and national homebuilder experience when launching informXL in 2009, after managing his successful Parrish Consulting, a consultancy focused on ERP implementations. He has held positions as Director of IT and Director of Purchasing for large single and multi-family homebuilders and continues to consult with many of the top builders throughout North America. When not working, Blayne can be found exploring Colorado’s beautiful mountains.

Nathan Sybrandt

CEO
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Nathan Sybrandt has worked in both Operations and Systems for 25 years, having led multiple large ERP deployments and struggled through the daily reality of running a purchasing team. His mix of experiences can be seen in his approach to systems – they only matter if they bring dollars to the bottom line. In his free time, Nathan can usually be found wandering in the mountains or tending his garden.

Ivan Khodeev

BI Analyst
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Ivan Khodeev brings over 10 years of data analytics expertise to his role, specializing in FinTech, Banking, Insurance, and E-commerce sectors. He excels at transforming raw data into visually compelling insights, with a particular passion for data visualization using modern tools and applications. Outside of work, Ivan is an enthusiast of computer hardware technology and dreams of opening his own coffee shop.

Colin Mahan

Power Platform Developer
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Chemist turned software developer, Colin has leveraged his problem solving and analytical skills to provide high quality solutions for clients across many industries. Working on a variety of different projects, Colin developed a passion for building applications with Microsoft’s Power Platform. In his free time, Colin enjoys going to the gym and spending time with his wife, Ashley, and their two dogs, Emma and Gracie.

Ruby Reed

Director of Development

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Ruby comes from a background of different sciences, with an emphasis on Computer Science. After learning to code, she developed websites and provided IT support for businesses in the Boise area. Her love of problem solving and passion for creating harmonious visuals have become essential in this role. In her spare time, Ruby is backpacking abroad, hiking with her dogs, or using her slow-cooker. 

Dan Smilanick

Vice President of Product
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Dan Smilanick has over 15 years of experience working for developers and large homebuilders with operations spanning North America. Dan has worked closely with both the operations and IT sides of the business to implement and integrate large scale CRM, ERP, Production, Sales and Warranty systems. His blend of business and IT experiences led to the discovery of his love for data. Dan enjoys his work at informXL as a dedicated full-time, always-on “data geek.”
image of employee

Clair Wilson

Business Analyst
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

With experience in BI Application Development and Data Analytics, Clair has become a great asset to the informXL team. She is ready to take on any challenge to satisfy the customer. In her free time, you can find Clair planning her next home makeover project or spending time with family.